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Second Half 365
Choose Your Partnership Level
Thank you for being here tonight. Each partnership below is designed to give your business a meaningful, year-round presence in the 40+ market. Select the level that best fits where you are today, and complete your enrollment to secure your place in the founding network.
The Audience You Are Buying Into
When you become a founding partner, you are not starting from scratch. You are stepping into an established, trusted community of 40+ consumers and professionals who are already engaged, already educated, and already looking for businesses like yours.
Email Reach
30,000+
Active subscribers on the Second Half mailing list
96%
Delivery rate — messages consistently land in the inbox
16%
Open rate — well above the industry average for this demographic
8%
Click rate — readers are taking action, not just browsing
Web Presence
3,500+
Monthly sessions on SecondHalfExpo.com
3,200+
Monthly unique visitors actively exploring the platform
4,500+
Monthly pageviews across events, exhibitors, and resources
Local
Traffic driven by Google organic, Oklahoma Senior Journal, and direct community referrals
This is not a cold audience built on paid ads. It is a warm, relationship-driven community that has been cultivated over years through the Second Half Expo, the Oklahoma Senior Journal, and consistent content. Your partnership puts you directly in front of them.
Compare Partnership Levels
| Feature | Founding $2,750/mo |
Influence $1,500/mo |
Authority $700/mo |
Connect $285/mo |
|---|---|---|---|---|
| Presence & Profile | ||||
| Full Partner Profile | ✓ | ✓ | ✓ | ✓ |
| Category Placement | ✓ | ✓ | ✓ | ✓ |
| Featured Category Placement | ✓ | ✓ | ✓ | — |
| Premium / Priority Visibility | ✓ | ✓ | — | — |
| Content & Thought Leadership | ||||
| Spotlight Article or Q&A | ✓ | ✓ | ✓ | ✓ |
| Featured Interview or Article | ✓ | ✓ | ✓ | — |
| Featured Spotlight Session (annual) | ✓ | ✓ | — | — |
| Full Event Management & Replay | ✓ | ✓ | — | — |
| Chapter in Cooperative Expert Book | ✓ | — | — | — |
| Email & Lead Generation | ||||
| Email Spotlight Feature | ✓ | ✓ | ✓ | — |
| Lead Capture & Registrant List | ✓ | ✓ | — | — |
| Events & Live Access | ||||
| Quarterly Live Event Access | ✓ | ✓ | ✓ | — |
| Second Half Expo Exhibit Table | ✓ | — | — | — |
| VIP Expo Passes Included | 20 | — | — | — |
| Founding Mastermind Membership | ✓ | — | — | — |
| Books & Extras | ||||
| Copies of Never Retire | 40 | 20 | 10 | — |
| Full-Page Story in Oklahoma Senior Journal | ✓ | — | — | — |
| Rise & Thrive Radio Interview | ✓ | — | — | — |
| Measurement & Reporting | ||||
| Monthly Measurement Report | ✓ | ✓ | ✓ | ✓ |
| Enhanced Engagement Tracking | ✓ | ✓ | ✓ | — |
| Enroll | Enroll | Enroll | Enroll | |
Founding Member Partnership Levels
Most Exclusive
Premium Level
Founding Partner
Be Remembered: Our premium, limited-position package for category leaders who want top visibility, strategic access, and a voice in shaping the platform.
$2,750
/ month
Monthly subscription · Limited to 24 organizations
- Everything in Influence, plus top recognition as a Second Half Trusted Authority with premium category placement
- Full-page story in the Second Half 365 special publication (43,000 copies in the Oklahoma Senior Journal)
- Premier exhibit table at the Second Half Expo (National Cowboy Museum, October 17, 2026) with 20 complimentary VIP passes
- One chapter in the professionally published cooperative book of experts with 40 free copies
- Membership in the Second Half Founding Mastermind with quarterly sessions and early access to new initiatives
- Live interview on Rise & Thrive Radio Hour and personalized AI-powered profile assistant
Advanced Level
Influence Partner
Be Chosen: Direct engagement through spotlight sessions, promotion, and lead-generating opportunities that position you as the focal point of the conversation.
$1,500
/ month
Monthly subscription
- Everything in Authority, plus one featured spotlight session per year as the primary focus
- Full event management including page, registrations, hosting, recording, and replay
- Lead capture with registrant list provided after the event
- Premium placement and priority visibility across event promotions and category pages
- 20 copies of Never Retire: Reinvent Yourself for Life's Second Half
Mid Level
Authority Partner
Be Trusted: Build recognition and credibility as part of the broader ecosystem through stronger placement, content, and multiple touchpoints.
$700
/ month
Monthly subscription
- Everything in Connect, plus featured category placement with rotated priority visibility
- One featured interview or article turned into a trusted expert feature
- One dedicated or shared email spotlight sent to the active subscriber base
- Access to quarterly live events and guest or panelist opportunities
- 10 copies of Never Retire: Reinvent Yourself for Life's Second Half
Entry Level
Connect Partner
Be Found: Year-round visibility and a credible presence on a trusted platform where people are actively looking.
$285
/ month
Monthly subscription
- Full partner profile built with you, including services, service area, and contact info
- Placement in one primary category with ongoing searchable visibility
- One spotlight article or Q&A feature per year focused on your expertise
- Profile and article remain live and searchable year-round
- Basic monthly measurement report with profile and article views